Ara
Soghomonian.
I’m Ara, I’ve spent 20 years in the creative field shaping what’s complicated into campaigns and stories that are simple. I began my career at 20th Century Fox and later spent most of my career at health and wellness CPG brands.
Here’s what I’ve been up to the last few years. Feel free to shoot me an email, I’d love to collaborate.
HOW I LEAD THE WORK.
RAPID
PROTOTYPING.
Translate strategy into a clear narrative.
I connect product truth, consumer need and cultural context into a clear narrative that gives my creative teams something meaningful to build around.
CLEAR BRAND + CREATIVE DIRECTION.
Make ideas visible early.
I turn thinking into tangible work early so teams can react, align, challenge assumptions and make better decisions together early in the process.
CREATIVE
LEADERSHIP.
Build conditions for great work.
I set direction, create accountability and remove friction so teams can move quickly while protecting the quality of the idea through execution.
STRATEGY
MEETS
EXECUTION.
From consumer insights, to product development and innovation, I’ve lead brand creative from every stage brought clarity and systems that scale.
WORK.
20 Years EXPERIENCE
BRAND CREATIVE
Leading teams
DRIVING IMPACT
From consumer insights, to product development and innovation, I’ve lead brand creative from every stage brought clarity and systems that scale.
DROP ME AN EMAIL AND SAY HI
EXPERIENCE
Jarrow Formulas® (Health & Wellness CPG pioneer)
Natrol® (PE-owned Health & Wellness CPG brand)
Ex-Entertainment (Lord / Weaver Productions @ 20th Century Fox, later Columbia /TriStar Pictures)
Ex-tech startup (FilmsOn.com)