Ara
Soghomonian.

I’m Ara. I’ve spent 20 years turning complicated products and ideas into campaigns and stories people can understand. I began my career at 20th Century Fox before moving into health and wellness CPG, where I’ve led brand creative, campaigns, packaging and content.

Here’s what I’ve been up to the last few years. Feel free to shoot me an email, I’d love to collaborate.

SAY HELLO

HOW I LEAD
THE WORK.

RAPID
PROTOTYPING.

Translate strategy into a clear narrative.

I’ve built much of my work around turning product truth, consumer need and cultural context into a clear narrative that gives creative teams something meaningful to build around.

BUILD CLEAR
BRAND DIRECTION.

Make ideas visible early.

As a creative and brand leader, I make ideas tangible early, using creative to help teams align, challenge assumptions, and shape the best ideas early so we make better brand decisions.

CREATIVE
LEADERSHIP.

Build conditions for great work.

I set creative direction, build accountability and remove friction so teams can move quickly without losing the quality of the idea through execution.

WORK.

I’ve built and led creative teams, partnered closely with agencies and cross-functional leaders, and created the structure needed to turn ambitious ideas into finished work. I’ve worked across creative, brand marketing, product innovation and science teams, helping translate different priorities into unified direction.

Some of my creative and brand work is below, click here for my full portfolio.

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STRATEGY MEETS
EXECUTION.

I’ve led brand creative from early consumer insight and product development through campaigns, packaging and launch, building clearer systems that help ideas scale across teams and channels.

20 Years LEADING
BRAND CREATIVE
DRIVING IMPACT

Over the years, I’ve learned that the strongest creative work usually comes from understanding the product deeply enough to know what matters, what doesn’t, and what people will actually care about.

DROP ME AN EMAIL

EXPERIENCE

  • Current: Rooklyn Creative Co. (Consultant)

  • Jarrow Formulas® (Health & Wellness CPG pioneer)

  • Natrol® (PE-owned Health & Wellness CPG brand)

  • Ex-Entertainment (Lord / Weaver Productions @ 20th Century Fox, later Columbia /TriStar Pictures)

  • Ex-tech startup (FilmsOn.com)