Design is only the vehicle for the message. My passion comes from developing a deep understanding of products, how they work, and who they are for. I love to create things that I would want to bring into my own home, regardless of what’s being crafted.

As a creative leader, I’ve built much of what I’ve done professionally on the foundation of a film background (B.A. Screenwriting). I began my career at 20th Century Fox and Columbia Tristar / Sony before transitioning to marketing and creative. You can see the personal impact that film and video have made on my career all over my work in this portfolio.

With 22+ years in the natural channel industry and VMS (Jarrow Formulas, and later Natrol), building compelling ideas and impactful marketing has been the driving force behind my professional journey. My career has been mostly dedicated to shaping stories around consumer packaged goods (CPG), driven by a desire to produce informed messaging that comes from deep understanding of the product inside-out. I’ve worked with agencies for years, and truly love the collaborative process that’s inherent in the dynamic between external and internal creative and brand marketing.

I’ve lead 5-10 person design teams my entire career, from graphic design, to video production and digital content. I get energized by the process of collaboration, and love to share that energy right back with my teams. With boundless energy and a knack for inspiring others, I excel in high speed environments, embrace collective vision, and lead by example. I’m a culture guy through and through.

Drop me an email or click on the contact button below!
rooklyn@icloud.com