What drives me is understanding the product, how it works, who it’s for, and why someone should care. That means making the story clear and meaningful, regardless of category.
My creative foundation comes from film. I began my career in feature film production at 20th Century Fox and later Sony Pictures (Columbia / TriStar Pictures) before moving into creative leadership and marketing. That background still shapes how I think about storytelling, communication, and campaign execution.
Over the years, I’ve built and led multidisciplinary teams across brand design, marketing, digital content, packaging, and a variety of other creative efforts. I’m most engaged where strategy and execution meet: shaping brand stories and positioning, defining creative direction, building strong teams, and turning good ideas into the “why” people want to engage with.
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