Working with Agencies to Optimize Brand Equity
Following the rebrand of both Jarrow Formulas and Natrol in 2022 and 2023, my team embarked on the transformation of our brand store experience on Amazon. Working with our e-commerce group, we pushed out the new Jarrow Formulas story in all digital assets. While Natrol’s rebrand was still mid-stream and a work in progress, our creative focus was to bridge a gap to the future between in-market products and the incoming rebrand.
Bringing a Digital World to Life
Imagery just isn’t enough. Building consumer trust comes from a deep understanding of how products work and the benefit they have to a consumer’s life. I produced the below content with the goal of letting the consumer know the “Jarrow Advantage” and the key takeaways from a brand whose purpose centers around superior nutrition and formulation.
Copywriting, Creative Direction: Ara Soghomonian