Strain Transparency: Be Gut Smart

Some probiotic manufacturers sometimes list only the genus and species names in the supplement facts panel, leaving out the specific strains that are actually present in the product. Jarrow Formulas® Probiotics clearly list strain identifications in the supplement facts panel of every formulation for full strain transparency of the probiotics that customers are purchasing. Developing the below :30 spot around this idea of strain transparency, the company’s “Be Gut Smart™” creative was developed as a companion story to the Strains Matter™ campaign following its launch. The video content below ran on promotion at YouTube from 2018-2020.

The below spot was created on a tight budget and is still available for view on YouTube.

Creative Direction, Story, Script, Production: Ara Soghomonian