“We’re Jarrow Formulas”

Campaign Concept

The video below never made it to production, but is a good example of the type of work I love to develop. From the beginning, Jarrow Formulas’ driving force behind innovation was to produce high quality dietary supplements and make them accessible at an affordable price, allowing health enthusiasts to be an active participant in what heath solutions that actually worked for them. Different than the educational, product-based content developed in the past, the concept focused on the emotional connection between the brand and its relationship with health enthusiasts who brought it into the lives of their families.

The proposed YouTube campaign was placed on the shelf prior to the transition to private equity ownership.

Concept, Script, Direction, Production: Ara Soghomonian