With over 22 years experience in marketing and design, an important lesson I’ve learned in my career is that doing the little things eventually add up.

That’s exactly what happened in 2023 with my team. We had one main goal; overhaul our Amazon portfolios for both the Jarrow Formulas and Natrol brands. Diving deeper, we were specifically tasked with making our supplements beautiful to engage consumer interest in the e-commerce space.

Over the course of one month, the internal creative team created macro photography shots of each SKU in our combined 500 product portfolio. These were shot in-house, saving the company tens of thousands of dollars in agency billing.

When you look back at a project following completion, you see a multitude of parts that came together to form a larger undertaking in the end. We stepped out of our comfort zone, and ended up knocking these macro shots out of the park.

Creative Direction: Ara Soghomonian

Photography: Internal Creative Team